Design is a concept regarding life. I guess for this very reason; my occupation became my lifestyle. When I first graduated from the department of industrial design, I decided to stand where design and arts converge on the same line, even though they seemed to be divided by perfectly straight lines at the time. For all these reasons, I founded Pia Studio in 2011. Over the years, considering cultural and aesthetical dimensions as a whole became my work principle in addition to concepts such as problem solution and functionality of the design. Designing in many areas different from one another helps me unchain myself. I have 15 years of experience in my field with all these delicate approaches. And I continue to breathe doing my mission in life which is doing designs that offer life-enriching pleasant experiences and have cultural and innovative stories.
Founder & Creative director
Esra YILDIRIM KARAKAŞ
As a Pia studio we consider the identity, experience and target audience of the brands while we embark on a new design journey. Generally the bond we established with the brands leads us to a coorperation that will last for many years. To be in any part of designing and production until it reaches to the consumer has became our way of working over the years.
Partner & Creative director
I grew up observing the cultural trademarks of the geography. I exist in great admiration and developed a great interest in modern arts. That provided me with several visual appreciations and composite taste over the years. I feel highly blessed to get a professional education in my field of interests alongside my architectural education. Also, I am so accustomed to focusing simultaneously on the extensive and detailed scales. These two became efficient elements to light my road on assessing my designs in functional and comprehensive terms. Design is a journey mostly starting instinctively and shaped by the customer briefs. I think the end user’s feeling on the product is related to the progression and the back story of the design. I evaluate design within the integrity in its very existence. That’s why I continue to do what excites me the most; to include my own colours in my designs in coherence with the contrast between the modern and traditional.